Razor

Welcome to the universe of Razor – the global innovators in wheeled action sports. Founded in June 2000, Razor is based in Cerritos, California and holds the worldwide rights to the Razor® brand. With its heritage in Southern California, the spiritual home of surfing, skateboarding and extreme sport culture, Razor draws on these influences to bring you a wide range of ride-on technologies in products that can be easily used by kids and young adults.

The range, including kick, stunt and electric scooters and innovative two, three and four wheeled machines, are all built to the exacting performance and quality standards the market demands. Innovative design and exceptional value for money have brought Razor multiple international awards including Toy of the Year in 2008 and many parenting awards.

For 2010 Razor will be introducing a larger range across kick scooters, electric ride-ons and caster wheel technology. All will be supported with above and below-the-line marketing activities including TV, print, PR, online and consumer experiential events throughout the year to hit the core target markets. Razor provides the one-stop-shop for every outdoor ride-on!