Ride-on

Ride–on products are re:creation’s heritage and is where the business started 10 years ago.  It’s also a growing category as parents encourage their children to play outside and exert energy.  No surprise it remains at the heart of our company year after year.

2009 saw triple-digit growth in our business within the category and we have a programme capable of repeating this performance again in 2010.

Razor, the world’s no.1 wheeled action sports brand, will expand its presence through a host of new products in kick scooters, stunts, electrics and more caster wheel-based items.  All backed by a major increase in TV and online marketing.  Later in the year, the world will be amazed as the Nano scooter makes its debut, heralding the launch of the world’s smallest folding scooter.  Miniaturisation hits the ride-on category!