Pre-School

The Pre-school category requires exceptionally careful design of products to build trust with the parent and give development to the child.  We are convinced our brands in this category more than live up to the exact standards required by both.

Sprig Toys embodies re:creation’s key differentiator: innovation.  First and foremost, Sprig is about inventive toys which are revolutionising young kids’ playtime, underpinned by a strong environmentally responsible platform. All Sprig items use sustainable recycled materials and the electronic toys use kinetic energy to power unique storytelling features.

We will also utilise our proven expertise in Ride-On’s by launching the revolutionary Y Bike into the Pre-school category, a unique foot-to-floor balancing bike range.

Marketing spend will ramp up significantly in 2010, specifically targeting mothers of pre-schoolers via extensive promotional and sampling programmes.