Smash

Created in Melbourne Australia in 1999, Smash® lunchgear has brought real innovation to a previously static category.  Kids love the cool-looking designs and parents appreciate the practicalities of cleaning and durability – by attracting both, Smash® products now account for 8 out of 10 of every lunch bag and bottle bought in Australia.  Not only that, by bringing in genuine innovation Smash has helped double the size of the category!

Founded on a  continuous programme of consumer research both in Australia and the UK, Smash® always strives to tune in to consumers’ latest requirements and respond in its product launches.  The brand is built upon four principles of Youth, Attitude, Innovation and Quality, each of its products containing the following key features:

Smash® Thermal Technology  - made from high-density triple-layer thermal insulation to keep food and drinks cool throughout the day.

Smash® Design – transcending form and function, they become a piece of art, for kids!  Screenprints, embroidery, felt patching, rubber badging and quality zips & sliders are used and bottles are non-leak with twist tops.

Smash® Quality – made from durable materials and quality craftsmanship, no other lunch product serves the daily demands of the school environment as well.

Smash® Food Safety lining – all interiors carry the Food Armour® stamp of approval, signifying there is no leachable lead in the contents.  Kid safe, food safe and non-toxic.

Watch out for new products coming from Smash on a regular basis.....