Back to School

With over a decade’s experience of helping kids play, re:creation has turned its attention to the classroom with a range of for kids going Back To School.  The category comprises everything from uniforms to stationery, from shoes to bags and is worth several hundred millions of pounds each year.

With a peak selling season in August before the new school year, many a parent comes back from the summer holidays faced with the daunting task of equipping the younger members of the family to rise to the new term’s challenges.

Whilst many of the items kids needed are prescribed by schools and there is little room for personal choice, re:creation’s focus is on those where kids and parents have the latitude to decide exactly what they want.   Offering initially a range of lunchgear – bags, bottles and accessories – to be followed by other products, re:creation ‘s Smash line-up gives kids the opportunity to choose a design which fits their own identity, whilst parents have the reassurance of best-in-class quality, durability and food protection.