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GAMES

The games category presents many challenges in the face of new competition from gaming consoles and other unexpected places. At re:creation we meet this challenge head on by continually offering best in class games.

2008 is no exception with new TV supported games, established favourites and some really heavyweight licenses such as High School Musical and Are You Smarter than a 10 Year Old? We recognise the importance of promoting our games in a competitive market and so have exciting marketing initiatives planned includingTV, on-line marketing, radio, press and in store promotions targeting adults and children alike.

TOYS

Toys have been our fastest growing category for the last 3 years and we continue to drive forward with a programme of solid brand launches.

We offer strong long term brand franchises in key licensed and non licensed categories alongside our innovative range concepts. Our toys category has so much to offer, including in 2008 our first master toy license, two new highly innovative construction brands, collectibles and plush and all key brands are supported heavily with TV, press and web activity to deliver strong consumer awareness.

GIFTS & LIFESTYLE

Our gifts and lifestyle categories include something for everyone; from tweens to teens
to adults. Our extensive High School Musical and Hannah Montana ranges really hit the tweens’ sweet spot, while the Disney electronics range incorporates the latest technology that kids & tweens want, combined with their favourite licenses.

Innovation is core to our plans too and having introduced the new category of gaming chairs to the UK, supported by the popularity of new game consoles launched in 2007 it
is no surprise that the Pyramat brand has grown into a dominant and high value retail proposition. There are several line extensions with new technology and formats for 2008 and with promotional activities planned in conjunction with Sony and EA Games there is no doubt Pyramat will continue its category dominance.

In the adult gift space we have a highly novel and eclectic mix of products at a wide range of price points. The perfect gift or a little too controversial? You decide!

OUTDOOR & SPORTS

With the health of British children constantly in the press, promoting a fit and healthy lifestyle has never been so important. re:creation excels in this category, ranging fun products that encourage physical activity. 2008 highlights include the new TV supported Syclone from the award winning PhlatBall brand.

RIDE ON

Ride On products are where re:creation started and we continue to be at the forefront of new and emerging trends in wheeled sports and ride-ons.

Since 1999 we have continued to launch wheeled innovations that have found their way to the top of the most wanted lists, proving a hit with consumers, retailers and the media. Our commitment to finding the best new innovations and new brands continues with our 2008 line offering an exciting portfolio of new electric and manual products.

Download the Re:creation Product Catalogue!
We have compiled our 2008 catalogue as a pdf download for you here. The file is 14Mb's, and you will need Acrobat reader to view it, which you can download here.