About Us

Welcome to our 2012 product collection.

As Consumers continue to be thoughtful about what they buy, never has it been so important to offer high quality, desirable and on-trend products that are fun and value for money.  In a fast-changing industry that’s centred around what a young audience demands, we are a business that seeks to acknowledge that whoever we are and whatever our age, we all like to play with stuff and do things that are energetic and fun.

Our mission is to select products and brands that marry innovation with high quality and which inspire brand loyalty.  Our product line is under-pinned with top performing brands that have matured over many years of growth in our business or through the licensors who have chosen re:creation as a lead partner. 

We are excited about our 2012 line-up. Focusing on three main categories that are at the heart of our business: Ride-on led by the Razor Brand, Toys featuring top licenses such as Moshi Monsters® and Halo®, and Kids Lifestyle ranges led by our LEGO® licensed portfolio.  

Remaining totally committed to effective marketing, Re:creation will be supporting all our major brands by multi-layered campaigns led by traditional media including TV, live experiential events and also embracing the digital generation with extensive multi media plans. 

We look forward to delivering profitable business to all our partners in 2012.